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For many eCommerce and business websites, sending transactional emails isn’t just about the design and content; it is more about the delivery and security. This is where a Simple Mail Transfer Protocol server comes in.
With an SMTP server, you can trust your transactional emails are sent, received, and relayed to the correct recipient.
However, starting in the eCommerce business, you may want to try some of the best free SMTP service providers before going for a paid option.
So, in this post, we will walk through some of the best and most affordable Simple Mail Transfer Protocol server providers.
I will cut to the chase and hit straight to the list…
Though some of these SMTP servers for sending emails are not free, others allow free access to limited features; you will always get the best value when you upgrade to a paid plan.
For example, Getresponse offers its SMTP server in its MAX plan, which costs $97.58/m when subscribing to the annual plan.
So, walk through the list and find the option that best fits your business needs; if the provider offers a free trial, take advantage and see which provider is more suitable for you.
The Getresponse SMTP allows you to send transactional emails through Getresponse. Set up email sending for your e-commerce applications like Magneto, Shopify, Woocommerce, Prestashop, etc.
To access the Getresponse Simple Mail Transfer Protocol service and send emails, you must be a MAX plan user, purchase the transactional add-on, and integrate with the SMTP server to start sending emails.
Also, you can use the Getresponse API to send and track transactional emails from your CMS; there are options, such as SMTP or API.
The Getresponse SMTP is not free; as mentioned above, you must be on the MAX plan.
If you’re already a MAX user or are considering subscribing to it, contact the Getresponse sales rep for a demo on this page.
Do you know Google also provides free Gmail SMTP server services to send and manage automated transactional emails?
The free SMTP relay services through Google servers allow you to send emails from your website and other email clients’ applications from secured ports – 465 and 587. The default Gmail server is smtp.gmail.com, which you can use to send emails globally.
Even using other email applications like Microsoft Exchange, you can route outgoing emails through Google SMTP relay services.
Google’s free SMTP server offers a 14-day free trial of up to 500 emails daily.
After the 14-days, you can subscribe to one of its paid plans, which starts at $6/month. The starter plan allows up to 30GB of storage space, standard support, and advanced security and management tools.
Brevo is an all-in-one marketing solution provider, allowing you to use many business tools, such as SMS, WhatsApp marketing, onsite live Chat, web push notifications, CRM, etc.
It also provides marketing tools like transactional emails and SMS, marketing automation, meetings, Brevo inbox, Facebook ads, and lots more.
And Brevo also offers third-party integration with many popular digital marketing tools.
Brevo offers a developer-friendly SMTP relay service, fully customizable and guaranteed to deliver your email message within 20 seconds.
You can generate a new SMTP key anytime from your account dashboard to integrate with your application.
There is a free plan with a daily limit of 300 emails. The paid plan starts at $15/m for a maximum of 20,000 monthly emails.
Check out the complete pricing plan on the Brevo page.
If you want a simple yet effective SMTP relay service to send transactional emails like password reset, invoice notifications, and order confirmation, Moosend could make a better choice.
Moosend is one of the industry’s best beginner-friendly email marketing automation solutions.
With its SMTP relay service, you can send a direct message to a single recipient or an email list already on the Moosend platform. Connecting to other applications is simple; you can connect through API or integrate directly with hundreds of other apps.
Moosend SMTP is not offered on the free plan. However, the paid plan starts at $$9/month, which allows unlimited SMTP monthly email sending.
Check the Moosend pricing page for more information and available features.
Amazon Simple Email Services delivers hundreds of billions of transactional emails annually and provides users with secured 2FA authenticated email delivery.
Amazon SES is the right choice if your business requires a powerful cloud-based email SMTP server infrastructure. It is ISO-certified, FedRAMP, HIPAA-eligible, and GDPR-compliant.
There are many use cases to consider Amazon SES Simple email transfer protocol server; it allows you to send automated transactional email messages, send timely email notifications, manage customer buying journeys effectively, and send bulk email messages to large email recipients.
The Amazon SES free SMTP server allows up to 62,000 free monthly emails. Depending on your usage and the required email features, you could pay a few extra charges.
Amazon SES pricing is transparent, allowing you to set your billing based on your use, resources, and features. You can learn more about Amazon SES billing on the pricing page.
Mailchimp lets you use its SMTP transactional email credentials to send from its servers. You can transfer an existing SMTP server, configure it using Mailchimp settings, and send emails.
Mailchimp offers API and SMTP sending options; you can select which configuration suits your needs.
However, the transactional API-sending option lets you view and access email performance reporting in your CMS or email clients.
Also, before sending emails through Mailchimp transactional, you must verify and authenticate SPF and DKIM records to verify account domains.
New transactional users get up to 500 free emails to try Mailchimp SMTP transactional emails. Services.
Mailchimp has a different pricing model that requires some explanation, which you can find on their pricing page.
In summary, it uses a block to give credit. Each block is a credit for 25k emails, with $20/block. So if you purchase 2 blocks for $40, you get a maximum of 50k emails to send.
One of the most popular SMTP relay providers is Postmark.
It has excellent customer support and a high deliverability rate. Postmark also supports TLS (Transport Layer Security), and you can send with either the API or SMTP.
Postmark guarantees the fastest email delivery time due to its global endpoint in many AWS global server locations, which could result in low latency.
Postmark offers a free trial that allows 100 emails to be sent per month. This is not sufficient if you send regular monthly emails.
However, you can pick the paid plan, which starts from $15/m for 10,000 emails. If you send more emails, 50k emails start at $55.
SMTP2GO is a hands-on SMTP relay server solution that lets you focus on your business instead of the technical side of email management.
It offers best-in-class transactional email solutions for small and large enterprise businesses.
Whether you’re sending a few thousand or millions of monthly emails, SMTP2GO has the features and infrastructure to handle all your commercial email needs.
SMTP2GO has a free plan offering 1,000 free monthly emails. Also, there is a 14-day trial, which lets you access premium features. No credit card is required to access the free plan.
The premium plan starts at $10 for up to 10,000 monthly emails. The professional plan starts at $75 if you send more emails, allowing 40k emails plus more features and access.
Free SMTP servers are good options for beginners’ eCommerce store owners looking to cut expenses; you will get the best value for money with a paid option.
Premium SMTP relay server services will allow you to send more emails, access more features, and provide better infrastructure and a well-secure platform to protect users’ data.
There are many options; the best Simple Mail Transfer Protocol server depends on your needs, business management, and available features.
You can try Getresponse for a paid option and Google SMTP server for the free plan.