5 Best Shopify Email Marketing Platforms: Reviewed

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Shopify’s email is free; you can download the app, install it, and use it immediately. You can send up to 10,000 free emails monthly, and it offers essential features like basic email templates, abandoned cart recovery, analytics, automation, welcome email, and more. 

However, these features and sending limitations might be insufficient as your Shopify store grows bigger, gets more subscribers, and generates significant traffic. 

This is why looking for alternative email marketing for your Shopify store is necessary and urgent. Many email marketing service providers are suitable and compatible with Shopify, with advanced functionalities and features. 

I will share a list of the five best Shopify email marketing platforms for Shopify store owners. 

These email software providers offer free and premium plans; you can start with a free plan to test the platform and only upgrade when you’re certain the platform has what you need. 

Factors to Consider When Choosing an Email Marketing Platform For Shopify

Selecting the optimal email marketing platform is crucial for the success of your Shopify store. 

Several key factors should be carefully evaluated to ensure you choose the platform that aligns with your business goals, budget, and target audience.

Some email platforms are more suited than others for eCommerce stores, especially for Shopify. 

Direct integration with Shopify and the ability to view store data directly in your email marketing software dashboard are among the top factors to consider. 

Here are some key factors to consider when making your decision.

• Target Audience – Understanding your customer demographics, preferences, and buying behavior is essential. Consider the platform’s ability to cater to your specific audience segments, whether based on demographics, purchase history, or behavior.

• Budget – Evaluate your marketing budget to determine the appropriate pricing tier. Compare the cost-benefit ratio of different platforms, considering factors like the number of contacts, features, and additional costs.

• Desired Features – Identify the specific functionalities required for your email marketing campaigns. Consider automation, segmentation, personalization, analytics, and integration capabilities. Prioritize features based on your business objectives.

• Ease of Use – The platform’s user interface and learning curve should align with your team’s or technical expertise. A user-friendly platform can save time and resources, allowing you to focus on campaign strategy and execution.

• Customer Support – Reliable customer support is crucial for troubleshooting issues and maximizing the platform’s potential. Evaluate the availability of support channels, response times, and the quality of assistance provided.

• Integrations – Ensure seamless integration with your Shopify store and other essential tools, such as CRM, analytics, web forms, and social media platforms. This integration enhances data synchronization and streamlines your marketing efforts.

• Deliverability – A platform with a strong reputation for email deliverability is essential to ensure your messages reach your subscribers’ inboxes. Consider the platform’s track record and anti-spam measures.

• Data Syncing – Synchronising data between your Shopify store and email software should be seamless and can be done with one click. The email software should have import/export features that let you automatically import Shopify contacts, purchase history, subscriber status, opt-in method, etc.

• Analytics – Reporting is an important aspect of eCommerce business. Choose an email marketing platform that can report store essential activities such as average order value and revenue from each email campaign, clicks, opens rate, subscribers engagement level, etc.

Carefully consider these factors when selecting an email marketing service that empowers your Shopify store to achieve its marketing goals.

1. GetResponse

GetResponse is a user-friendly platform that focuses strongly on email marketing and landing page creation. It offers many eCommerce-focus templates, automation features, and analytics tools to help businesses create engaging email campaigns. 

GetResponse provides a good balance of ease of use and functionality for Shopify merchants seeking a reliable email marketing solution. You can preview your email inbox or in dark mode; this lets you see how your email newsletters look on different devices. 

One of Getresponse’s core strengths is its direct integration with Shopify, which allows you to create audience segments and use the data to send highly targeted email campaigns. 

Beyond emails, Getresponse offers other tools that might benefit Shopify store owners, such as webinars, conversion funnel builders, paid ads, website builders, web push, drag-and-drop promo codes, and more. 

Another highlight of Getresponse is that the platform supports up to 10 languages. If English is not your native language, you can switch the Getresponse Dashboard to one of the 10 supported languages. 

GetResponse Top Shopify Features. 

Getresponse eCommerce Price. 

For Shopify and other eCommerce email marketing focused, Getresponse offered two plans.

• E-commerce Marketing – Start at $119 monthly, including abandoned cart recovery, quick transactional email, promo codes synchronizing with Shopify, eCommerce tracking, and product recommendations. 

• Max – Getresponse solution with premium support and advanced tools like SMS marketing, AI recommendations, mobile push notifications, and dedicated IP address. The Getresponse Max plan is for businesses with larger lists and a high need for advanced eCommerce email marketing features. Contact support to negotiate the price.  

2. ActiveCampaign

ActiveCampaign is a comprehensive AI-powered marketing automation platform that goes beyond email marketing to offer CRM, sales, and marketing automation features. 

This integrated approach enables businesses to streamline operations and better understand their customers. 

ActiveCampaign’s robust automation capabilities, including email workflows, lead scoring, and customer segmentation, make it a suitable choice for businesses seeking to optimize their marketing efforts.

You can send email and SMS campaigns and generate leads. Activecampaign offers over 900 native integrations with third-party applications and services like Slack, Shopify, Zendesk, Square, Google Ads, Google Sheets, WooCommerce, Stripe, Salesforce, and more. 

Besides, ActiveCampaign offers a 14-day free trial of its marketing platform. A credit card is not required to start the free trial. 

ActiveCampaign Ecommerce Top Features 

ActiveCampaign Price

ActiveCampaign has four paid plans catering to customers’ needs, business size, and account features. 

The Starter Plan starts at $15 monthly for 1,000 subscribers. It includes basic audience segmentation, multi-step marketing automation, 1 user, and more. This plan is ideal for beginners and businesses just starting with eCommerce marketing.

Next is the Plus plan, which allows custom event tracking, revenue and ecommerce reporting, SMS addon, prospecting, and retargeting ads for Google, Facebook, and LinkedIn. This is the ideal plan for Shopify store owners because of its eCommerce review reporting capabilities. 

For the same 1,000 subscribers, you pay $49 per month. 

The third plan is the Pro subscription, which upgrades the features to include conditional content and predictive sending. Attribution and conversion tracking are also included in the Pro plan.

Lastly, large businesses can subscribe to the Active Campaign Enterprise plan at $149 monthly for 1,000 subscribers. It unlocks full access to all ActiveCampaign email, SMS, CRM, and support features. 

Enterprise account users can access priority support, single sign-on (SSO), and premium CRM integration with Microsoft Dynamics and Salesforce. A dedicated account team and uptime SLA are also part of the benefits of the Enterprise plan. 

For more details and clarity on features and access levels, check the ActiveCampaign pricing page.

3. Klaviyo

Klaviyo has established itself as a leading email marketing tool for Shopify stores due to its robust segmentation and automation capabilities. This platform empowers businesses to create highly targeted email campaigns based on granular customer data, such as purchase history, browsing behavior, and demographics. 

With features like personalized product recommendations, customer reviews, and abandoned cart recovery, Klaviyo is instrumental in driving conversions and increasing customer lifetime value. 

Beyond email, Klaviyo also offers SMS marketing, enabling multi-channel engagement strategies.

You can build your email campaigns using the new Klaviyo email builder or pick from the old pre-design email campaign templates. 

Klaviyo focuses on email and SMS marketing, integrating most of its features into the two core messaging platforms. 

Klaviyo Shopify Top Features 

Klaviyo Pricing 

The price for Klaviyo varies depending on whether you’re subscribing to Email + SMS marketing or Klaviyo review. 

Email + SMS plans start at $35 monthly for 500 maximum contact profiles, including features like web push notifications, automated A/B testing, forms and pop-ups, personalized benchmarks, and more. 

Email-only plans start from $20 monthly for 500 active subscriber profiles. 

Note that Klaviyo review requires a separate subscription starting at $25 monthly for 250 review orders. The reviews feature is only available to Klaviyo customers on Shopify and Shopify Plus subscriptions. 

For more clarification on pricing and access limits, check the Klaviyo pricing page. 

4. Omnisend

Omnisend is a comprehensive marketing platform that provides a unified view of the customer journey. 

It offers a robust suite of tools beyond email, including SMS, push notifications, and automated marketing workflows. This holistic approach allows Shopify merchants to engage customers across multiple touchpoints and deliver personalized experiences. 

With its user-friendly interface and strong integration with Shopify, Omnisend is a popular choice for businesses seeking a versatile marketing solution.

Like Klaviyo, Omnisend lets you collect and display customer reviews on your ecommerce store. Though you can collect unlimited reviews in the Omnisend free plan, you can only publish 50 as a Shopify store owner. 

Omnisend is one of Shopify’s best free email tools because the review features are mostly free compared to other ESPs.

Omnisend Ecommerce Top Features 

OmniSend Pricing 

Omnisend has a free plan, allowing you to send up to 500 emails monthly. You can have up to 250 contacts and access to web push notifications and Shopify product reviews. 

Besides this, Omnisend Pro starts at $59 for a 2,500 contact list. You can access advanced reporting capabilities, unlimited Shopify reviews, push notifications, and emails. 

The Standard plan costs $16 for a 500-contact list. As your contact list increases, the price adjusts automatically to reflect the list size. 

Monthly email limits depend on the number of contacts in your subscription. 

5. Mailchimp

Mailchimp is a widely recognized email marketing platform known for its user-friendly interface and free plan. While it may have limitations compared to more advanced platforms, Mailchimp suits small businesses and those new to email marketing. 

Undoubtedly, Mailchimp is one of the best free email marketing tools for Shopify, ideally for low-budget users. You can send up to 2,500 monthly emails and add 500 contacts.

While this is not the ideal email marketing plan for businesses with growth potential, it offers a solid foundation for collecting leads from day one without financial cost. The free plan offers basic automation, email design templates, Mailchimp branding, and analytics to help you get started.

However, MailChimp paid plans give you more features, like direct synchronization with the Shopify store, Squarespace, BigCommerce, WooCommerce, Canva, Stripe, and more. It integrates with over 250 apps, including Zapier, for more custom integration. 

If you don’t require advanced email marketing and transactional email features, MailChimp is a good choice. You can connect to popular CRM marketing software, create and manage split testing campaigns, behavioural targeting, landing pages, etc. 

Mailchimp Ecommerce Top Features

MailChimp Price

MailChimp offers a separate subscription for email marketing and transactional email. So, through your marketing needs before subscribing. 

Mailchimp offers three plans for email marketing subscriptions: Essential, Standard, and Premium. 

For a 500-contact list, the Essential plan costs $13, including limited reporting and analytics features, a maximum of four customer journey points, 3 user seats, forms, and landing builder, and no MailChimp branding at the email footer. 

The standard plan costs $20 monthly for the 500 contact/subscriber list, advanced reporting and analytics, 200 automated customer journey points, 4 user seats, and email marketing and segmentation features. 

Mailchimp’s premium plan is for businesses with larger lists. Starting at $350 monthly for a list of 10k subscribers. 

You can add up to 5 user seats, send monthly email campaigns with 15x the number of contacts, create dynamic content, advanced segmentation, email delivery time zone, etc. 

For more information about MailChimp’s price, check their website pricing page.

Conclusion

Email marketing is a crucial tool for eCommerce marketing. To excel, you need the right email marketing software for Shopify or any other eCommerce platform.

By carefully considering your business needs, target audience, and budget, you can select an email tool that empowers you to create engaging and effective email campaigns.

From top-tier options like Klaviyo, Getresponse, and Omnisend to user-friendly choices like Mailchimp, there’s a platform to suit every Shopify store. Use automation, personalization, and data analytics to optimize email marketing efforts.

Lastly, consistently delivering valuable content and personalized offers can build strong customer relationships, increase sales, and drive long-term success for your Shopify business.