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This is a guest post from Manidipa Bhaumik of the WPBlogging360 blog.
If you are wondering why I am writing about the wellness sector today, I must share that the health and wellness market is the next trillion-dollar business.
So, if some of you are considering entering this booming business, let me assure you that this is the right time to do that.
This article is for all those thinking of starting or have already started a beauty & wellness firm & trying to keep their foot right in the web world.
Here, I will discuss easy SEO techniques to grow your business online.
With the changing economics & new startups, the beauty and wellness industries are seeing a huge boom worldwide. Products & services like cosmetics, spas, and salons exceed their revenue target by tens of millions of dollars in the US.
And you can imagine the number if you include the massive Asian, African & European markets with that.
To stay competitive, you need to outshine other similar firms in the market.
Most beauty & wellness companies and advertisers now realize the importance of search engine optimization (SEO) in this digital age.
You can give your site the best chance possible to be found in the major search engines with some effective & proven easy SEO techniques.
The Race to SERP Top Ranking
Today, “being at the top” essentially means how much search engine optimized your content is. Ranking on top can drive traffic and give your sales a strong boost.
To increase your global visibility, you must reach the top position for your website on Google or other major search engines.
Among all the search engines, Google has the highest market share. Millions of people use Google to find every possible piece of information.
As per the searchenginewatch.com survey, “Page one for any search query will get 40% of the search volume listed in Google AdWords”. (The first rank is 36.4%).
So ranking top in the Google search results means getting a high volume of targeted traffic as they will check your site to check the specific products & services that you provide.
How to Rank Top in The Search Engines?
To rank higher in the SERPs, you must be aware of all the upcoming strategies & be an active SEO practitioner for your site.
The higher the PageRank of a site, the higher the chance it will appear in the search results. Most search engines, including Google use secret algorithms that indicate the various factors determining PageRank.
Naturally placed unique content keywords without unnatural stuffing help a webpage index quickly. This can gradually build some high-quality, relevant links.
Strong titles and descriptions of a website help to increase search engine rankings, which equal high traffic & conversions.
Now, let us discuss the SEO strategies in detail – the dos and don’ts, which will help your beauty & wellness firm to achieve a greater return on investment.
SEO Practices – What You Must Do
- Produce fresh content: Always try to produce fresh & share-worthy content.
According to Susan Gunelius, author of Content Marketing for Dummies, “Today’s single most critical factor in SEO success lies in creating content that is so useful and meaningful to your target audience that they want to consume it, then share it with their own audiences and talk about it”.
She also shares, “Shareworthy content is something people will share with their own audiences across the social web, and it will lead to more traffic and incoming links to your site.”
- Keep your basic SEO right: Learn the fundamentals of On-Page SEO like the proper placement of keywords, page titles, and meta-tags. Undoubtedly, it’s a tedious job, but it will surely pay you off if done correctly.
- Be Consistent: Consistency is the single criterion that many spa sites lack. SEO experts recommend updating a site at least thrice per week. It may vary depending on the niche of that site. But whatever routine you follow, try to be consistent in that.
- Build quality links: The process of link building is quite tricky. Build as many links as possible from other popular and valuable websites. Google rewards those sites that have links from such trusted sites.
- Use Google Analytics: Google Analytics is a free yet powerful program that can analyze the visitors’ activity on your beauty blog. It also offers insights on how to improve the popularity of your site. It gives you information on how many visitors you receive from search engines, the number of unique visitors, most traffic-receiving pages, the geographic location of your traffic & more.
- The power of a WordPress blog: WordPress is the best blogging platform many professionals recommend. It is designed in such a way that it automatically makes your site SEO-optimized.
- Use some effective software service: With hundreds of variables, Google’s search algorithm changes very often. According to Google, more than 500 changes were made last year. So, it is not that easy to keep track of all these.
So, consider launching your website on the WordPress platform.
Some trusted & cost-effective software services can help you understand technical issues like broken links, redirects, robot issues, traffic stats, and other external factors that might affect your website.
SEO Practices – What You Shouldn’t Do
- Don’t stuff keywords – Though nowadays almost everyone knows about this point, I am also sharing this as keyword stuffing is the first No-No in your SEO routine. This technique was used work back in the early days. This unnatural practice of repeating keywords in the content may result in getting your website penalized by Google.
- No Plagiarism – Do not ever copy & paste others’ efforts. Duplicate content with links to some websites might have given you a good ranking earlier. However, in the current scenario, Google does not support this practice.
- Do not buy links – You might have seen blinking ads of PR8, and PR9 links on many websites. They promise to provide you with a link to your site and artificially inflate its importance in the search engines in turn of paid links. But remember, if you are caught doing this, your site is gone! So, buying links can be one of the biggest mistakes you will ever make.
- Not Relevant Content – Google and other search engines ensure that the readers will always land on the apt information for their search query. So, do not write useless content that will result in a higher site bounce rate. Always try to provide useful & proper information for their search with more related interlinked content & call action buttons.
Importance of Mobile Optimization
With the rapid increase in the number of mobile searches. Today, most beauty & wellness companies are realizing the importance of mobile marketing strategies & hence, optimizing their site across all mobile platforms.
A fraction of the second delay in the site loading time can lose your potential customers. Optimizing your beauty site for mobile platforms can significantly improve user experience by providing maximum browsing satisfaction.
A few effective mobile SEO techniques are:
- You must have a stunning website design for your mobile users, as people are more attracted to colorful & gorgeous websites.
- Make your domain search engine friendly so that the search crawlers and scanners can find your web pages easier to list on the SERPs.
- Try to design an appropriate sitemap for your website with an excellent site navigation system. This will make your website’s navigation user-friendly & easy.
- Build a good link profile with relevant external & internal linking for better SEO results.
Along with these, always ensure that your domain is updated often with relevant and reliable information. Also, monitor & track the functioning of all the SEO activities regularly.
Social Media Optimization
As Tiffany Amorosino, co-founder of Boston’s Bella Sante, says, “We live in a world where Facebook posts double as paid ads, and tweets are a form of journalism.
Google and other search engines are adapting to social networking at an impressive rate, including social sites high up in results. It’s time to stop considering SEO and social media separate entities and integrate them into a more robust social strategy.”
I guess you have already realized the importance of effective social media strategies. Social media optimization for effective marketing essentially means optimizing your website and content to be socially shareable.
People love to share content that might be valuable to other readers. More shares & engagement mean better exposure for your business.
Social networks help beauty & wellness marketers to get customers involved with their products.
You can interact with many customers on social media platforms like Facebook, Twitter, Pinterest, and LinkedIn.
The more you interact with the consumers, the more brand loyalty you can build.
Final Words – Easy SEO Techniques
The beauty & wellness industry is emerging as a major business prospect with tremendous commercial potential. Beauty consciousness among people is growing the demand for skincare, haircare, styling, and other wellness products & services.
This is the time when you must ensure that you have a strong online presence to give your business a strong boost.
I hope these easy SEO techniques & practices will help you achieve better results & take your wellness business to its real potential!
So, what’s your SEO routine?
Please share in the comments below. Also, feel free to share this article with your friends & colleagues if you find it useful. Stay healthy. Stay beautiful
About The Author: Manidipa Bhaumik is a passionate & dedicated blogger who loves to go in-depth on any topic. She is the co-founder of WPBlogging360.com & loves to share her knowledge on Blogging, SEO & Affiliate Marketing. You can connect with her on Twitter and Facebook.