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If you’re an Apple IOS user looking for free SEO software for Mac, you will find many options here. I have combed the internet, collecting information about top SEO tools for MAC OS; here is my list.
But first, something important about this list…
Several SEO tools run on Windows, Linux, Ubuntu, and MAC operating systems because most search engine optimization software is browser-based.
So, these SEO tools will work irrespective of the operating system.
However, when there is SEO software with separate installations for each operating system – I will highlight when there is one for MAC iOS users.
So you can make an informed decision that best fits your requirements.
With that out, let’s dive along together…
Choosing the right SEO software for your MAC OS requires due diligence and scrutiny, like any other SEO or content marketing tool.
You need to know the factors impacting the tool’s performance, functionalities, and operations. Knowing these things will help guide your decisions in the right way.
Here are some factors to consider when reviewing the best SEO tools for your MAC computer.
You need to start with clarity and pinpoint your business and website goals. Evaluate and analyze your specific and unique SEO needs.
What SEO metrics or strategy is your priority?
Is it keyword research, backlinks analysis, link building, technical SEO, competitive research, advertising, etc, whatever the case might be, ensure you know why you’re going for an Apple MAC SEO optimization tool only.
The software features and functions must support your overall website objective to give the best value for money.
This factor is important if you’re installing desktop-based MAC SEO software. Check your computer specifications against the SEO software system requirements.
SEO tool like SEO Powersuite requires MAC OS 11 and above to perform the installation and run efficiently.
You must upgrade to higher memory If you have a slow or low RAM computer. Most of today’s SEO tools use more system memory power to perform certain SEO tasks, such as crawling and auditing.
Another requirement to check is your system’s Java version. If you’re using an older version of Java, ensure you update to the latest version before installing the SEO software.
Again, if you’re looking for MAC-specific SEO software, then you must choose optimization tools specifically designed for MAC OS.
Look for an SEO tool that allows seamless integration with your Apple ecosystem. Remember, you might need to connect or use the SEO tool on your other Apple devices; this is one of the reasons you need to consider compatibility issues.
Consider how many users or team members will have access to the tool. If you’re the sole user, then you don’t have to worry about using the software on other laptop operating systems.
But, if you will permit other users like your freelancer or developers, then, consider what operating system they might be using differently from MAC.
This factor is critical if you decide to go for a MAC-only SEO tool.
This Mac SEO software offers both free and paid versions.
You can access the free version before committing to the paid plan if you require more advanced features and data.
You will find the best keyword tools for Mac, backlink software, SEO report software, etc. There are plenty of MAC SEO tools on the list.
If you’re looking for desktop-based SEO software for MAC OS X, SEO Powersuite is the best choice. The software is built to cater to Windows, Linux, and MAC operating system users.
And it works equally on all platforms.
Since this is a desktop-based SEO software, you can rest assured that it is designed to work with your operating system specifically and is compatible with MAC computers.
The bundle package has four SEO toolkits – Rank Tracker, Link-Assistant, Website Audit, and SEO Spyglass.
On the download page, you will see options for choosing your operating system. Select the SEO software compatible with Mac and continue with the download process.
Each SEO application in the bundle kit is separately installed on your computer when you download and run the installation package. This could be an advantage that allows you to focus on the task at hand.
Let’s say you want to work on a keywords task; you only need to open Rank Tracker. And if you’re working on a link-related SEO task, open Link-Assistant.
SEO Powersuite is available for free download and use but has feature limitations.
The free version restricts access to certain features such as project export and saving, limited numbers of SEO data per report, etc.
The premium edition has two plans – SEO Powersuite professional and Enterprise License. The professional license costs $299/yr, while the Enterprise license costs $499/yr.
The Enterprise license is a better SEO Software for Mac SEO agencies because it allows you to save SEO reports in PDF, SEO powersuite Cloud, schedule reports, and export SEO data.
Note: Multiple-year licenses, up to 3 years, are available if you need to commit to long-term usage of the SEO Powersuite bundle kit. You even save up to 34% off the 3-year subscription and 20% off the two-year plan.
Bonus: I’m giving you 14-day trial access to the SEO Powersuite professional edition if you sign up today from this link.
No coupon or credit card is required. Just download from this unique link to get 14-day access.
Netpeak Spider stands out as a robust SEO tool designed for comprehensive website crawling and analysis. With a focus on efficiency and user-friendliness, this tool is now available for Mac users, offering a suite of features tailored for seamless SEO optimization.
Netpeak Spider maintains a user-friendly pricing structure, ensuring accessibility and flexibility. Noteworthy aspects include:
Netpeak Spider offers a free version, allowing users to explore and experience its essential features before committing to a paid subscription. This trial version provides a glimpse into the tool’s capabilities without requiring a credit card.
Instead of publishing content and hoping it ranks, let Surfer SEO guide you in the right direction and create content optimized for SERP.
The tool analyzed your content for over 500 SEO signals against top-ranking pages for your target keyword. And it gives you detailed, actionable SEO quick fixes to improve the content quality and SEO value.
What it does, in a nutshell, is to find the correlation between the top-ranking pages and on-page SEO signals to help your content rank better.
These signals include NPL, LSI, TF-IDF, Meta tags, content structure, title, word counts, keyword usage, etc.
Surfer SEO is a cloud-based SEO software solution for personal and SEO agencies. So it can be used by Mac users as well.
Though Surfer SEO does not offer a free software plan, it gives a money-back guarantee and it is one of the best affordable SEO tools for Mac users.
Surfer SEO has three standard plans. Each plan has the option to add a Surfer AI writing assistant to the plan, costing additional pricing. Here is a breakdown of the Surfer AI and Standard pricing.
Billing Cycle | Essential | Advanced | Max | Essential AI | Advanced AI | Max AI |
---|---|---|---|---|---|---|
Monthly | $89/mo | $179/mo | $299/mo | $139/mo | $279/mo | $499/mo |
Yearly | $69/mo | $149/mo | $249/mo | $119/mo | $239/mo | $419/mo |
# AI Content/mo | No | No | No | 5 AI Content | 10 AI Content | 20 AI Content |
Note: Surfer AI is a powerful AI writing assistant that generates SEO-optimized content and helps you scale content production with less effort. It uses Surfer’s optimization algorithm and AI technology to generate human-like content optimized to rank in SERP.
Semrush is a cloud-based SEO software that thoroughly analyzes your online visibility.
If you work in any of these industries: SEO, e-commerce, marketing agency, keyword research, PR, or paid marketing, you might benefit from using Semrush SEO tools.
Semrush is your one-stop SEO solution for competitive analysis, marketing research, SMM, content optimization, and search marketing.
Only a few tools can rival Semrush in the quality, amount, and accuracy of data in its reports.
Whether it’s Windows, Mac OS, or Linux, Semrush is one of the best SEO software for Mac OS.
Considering the importance of online privacy, it is also recommended that you use a VPN for Mac alongside Semrush to enhance the security of your data during your online activities.
Semrush offers a 7-day free trial of its Pro plan, which you can access from this link. However, there are three standard plans, with the annual subscription offering a 17% discount.
The Semrush price displayed below is for the annual subscription plan. Month-to-month billing is slightly higher than what is priced below. So, consider your budget and options before making a decision.
SE Ranking is another popular cloud-based SEO software that can be used on any operating device.
The interface is user-friendly, easy to use, and understandable its data for analysis. It is very similar to Semrush in design and data sets.
SE Ranking offers tools for keyword research, website audit, content optimization, backlinks, competitive research, position tracking, SERP analysis, etc.
There is a generous 14-day free trial offer for its premium SEO features. No credit card is required. Cancel anytime.
The company also offers one of the most affordable SEO tools pricing models in the SEO software market. You can choose from the three standard subscription plans below:
Subscribing to a SERanking annual plan saves you 20% off the total cost, which is a huge saving especially if you consider the savings on the Business plan.
This tool does one thing – Tracking keywords’ position in SERP – and does this job perfectly more than any other all-in-one SEO tool with ranking tracking features.
It is the perfect SEO position-tracking MAC OS tool.
ProRankTracker is the most accurate and updated keyword position-tracking tool in the market. You can track keyword position from any location, device type, and search engine.
You can check the SERP results for any keyword’s first 100 top-ranking pages. And see where your keyword ranks among your competitors.
You can check a few SEO metrics from the interface, such as domain Whois data, ranking URL, ranking longevity, and trends.
ProRankTracker is the perfect solution if your business lacks keyword tracking to improve growth.
The mobile app is available on Android and Mac IOS, so this could be a bonus for Mac users using SEO report software.
You can download the mobile app via this link. However, it required Mac OS 11 and an Apple M1 chip or later.
Pro Rank Tracker offers a flexible price model. You only pay for the number of keywords you want to track.
The starter plan allows a maximum of 100 search terms and starts at $13.5/per month. As you add more keywords to track, the price goes up.
If you need a rank tracking tool for MAC, grab the free plan of Pro Rank Tracker below to see how it can help your SEO.
RankIQ is an AI-based SEO toolset that removes the guesswork, shows you high traffic, low competition keywords in your industry, and optimizes your content to rank better in search engines.
It is cloud-based SEO software, so whether you’re an Apple MAC OS, Windows, or Linux user, RankIQ will work smoothly on your web browsers.
When you enter a target keyword in the tool, it runs against 6,000 SEO checklists to suggest the perfect optimization tips.
It shows you the right keyword to target, suggested word count, depth of content, top three Google ranking, headline analysis, etc.
You can optimize existing and new content with RankIQ. It is one of the must-have content optimization tools for bloggers.
RankIQ is priced at $99/month, but you can get it at a 50% discounted price – $49.
Web CEO is one of the oldest online SEO software, created by Radiocom, which changed its name to WebCEO in 2000.
The software offers 23 specific SEO tools – all online cloud-based applications. You can access the WebCEO SEO software anywhere there is an internet connection.
So whether your device is a Windows, Mac, or Linux, you can use SEO tools.
WebCEO Offered three standard subscriptions and 14-day free trial access. You don’t need to enter payment details to sign up for the trial:
Sign up for a 14-day WebCEO free trial access below.
Screaming Frog Spider is a desktop-based, on-page technical SEO audit and analysis tool
Available on Windows, Mac OS, and Ubuntu Linux. So, the software is a cross-platform tool and one of the best SEO tools for Mac users.
But Screaming Frog Spider is not an all-one-SEO tool, unlike tools like Semrush and SE Ranking or SEO Powersuite. Its speciality is an on-page technical SEO audit.
If you want to diagnose technical website on-page errors, this could be the right tool.
Screaming Frog offers a free plan that allows a maximum of 500 URL crawling by the spider, but if you want more crawl limits, you need to upgrade your plan.
If you have a small website of fewer than 500 pages, download Screaming Frog Spider for free, but if you have more pages you want to crawl, the paid plan is priced at $209.yr.
The minimum hardware requirements are a 64-bit operating system and at least 4GB of RAM.
For 500k URLs upward, you need at least 16GB of RAM and SDD storage hardware.
I have given you a list above, but for a recap, here are my top picks:
SEO Powersuite
Pro Rank Tracker
Semrush
SE Ranking
No doubt, the best rank-tracking tool for Mac users is the Pro Rank Tracker. It offers many keyword position tracking options; you can track keywords by device type, search engines, SERP features, operating systems, location, Mobile OS, and language. Plus, it offers a flexible payment option that gives it one step ahead of its competitors.
SEO Powersuite, Semrush, and Screaming Frog all offer free plans. If you’re starting small, these tools will help you generate new content and keyword ideas, audit your site, and find SERP opportunities to increase organic search rankings.
Well, it depends on your website needs, budget, and growth expectations. If you have a website that is growing both in traffic and revenue, yes, it is worth it to go for a paid MAC SEO tool.
Premium SEO tools for MAC OS offer more comprehensive data and insights, advanced features and functionalities, dedicated support, and automation to streamline your workflow.
Several MAC SEO Software are very popular in the market, such as Semrush, Ahref, SEO Powersuite, SE Ranking, and Surfer SEO. You can try one or more of these SEO tools to see which one offers the best use case for your website and business.
Several other top SEO tools for MAC are available that you can try. The tools listed on this page are some of the ones I have tried and used, and I can vouch for their quality and effectiveness.
If you need an SEO tool that you can install on your personal MAC computer, then SEO Powersuite is the right choice.
SEO Powersuite has different installation packages for Windows, Linux, and MAC OS. This makes it one of the best all-in-one SEO tools for MAC users since you’re downloading a software design for your OS.
Other SEO tools listed on this page are browser-based, making them accessible using any computer OS. Whether it’s a Linux, Windows, Ubuntu, or MAC, a browser-based tool will work on your system.
If you have SEO tools to include in our list of the best SEO software for MAC, let me know via the comment section.